Chamber Music New Zealand's Annual Appeal campaign, their biggest donor campaign of the year, targets approximately 1,000 of the organisation’s donors and concert‑goers across Aotearoa New Zealand, with the aim to raise funds and increase awareness of the work the organisation does to uplift New Zealand artists.
At the heart of this campaign was the design of an engaging letter and an easy to understand donation form, which were mail merged and posted to CMNZ's recipients. Follow-ups were then later made through digital channels.
